Brand Story

At Selai Kouture, we believe fashion is more than how you look — it’s how you feel.

THE FOUNDER

Founded by actress and creative force Reshma Pasupuleti, Selai Kouture was born from a passion to blend timeless Indian tradition with the spirit of modern individuality. Each of our couture sarees is thoughtfully designed to honor the elegance of Indian heritage, while ensuring today’s woman feels confident, graceful, and uniquely herself.

PHILOSOPHY

We take pride in using high-quality materials at affordable prices, making luxury accessible without compromising on craftsmanship. From intricate handwork to elegant drapes, our collections celebrate the richness of Indian textiles, crafted to become treasured additions to your wardrobe.

At Selai Kouture, fashion is more than fabric — it’s the art of telling your story, beautifully.